Free-flow layout is the simplest store layout because there’s no defined pattern. Perfect for small spaces. How you organize your merchandise in a free-flow store is limited only by your imagination. Human preferences and behavior still matter and need to be considered for this layout to be successful for your shop.
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Creates more space between products
Less likely customers will bump into one another
Better suited to higher-end shops with less merchandise
Most likely to create an experiential retail space
Well-designed free-flow layouts can encourage browsing and impulse purchases. They are ideally suited to more creatively focused shops.