If you are a retailer or are planning your first store, your showcases are one of the most powerful weapons to stand out from the competition and attract customers.

Not only do you face other small businesses, but also chain stores.

That means that this is your opportunity to use the showcases as a way to highlight your personality. In addition, your showcases can turn the eyes of passersby and commit them to stop and enter your store.

Sounds good, does not it?

Start with a story based on a theme.

What you should do is start with a theme, but use your skill to turn it into something more sophisticated.

For example:

• Instead of “Christmas”, think “The Nutcracker.”
• Instead of “Halloween”, think “Sleepy Hallow.”
• Instead of “Valentine”, think “Cupid’s malice”
• Instead of “Thanksgiving”, think “Dressing a turkey”

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Create a focal point

Once you have a story based on a theme, take a moment to give your dresser a good look. By doing so, you will be able to determine the height of your client’s eyes, where the centerline is, and if you can incorporate elements such as objects suspended from the ceiling and so on.

From there you will have a good idea of ​​what the focal or focal point should be, or where you want your potential customers to see and how big it should be.

The balance is the key.

When creating a showcase, you will have large and small objects, dark and light colors, lights and shadows, and so on. It is important to balance the different elements that are going to unfold in order to create a pleasing aesthetic to the eye. It is unstable, although at a subconscious level.

Pay attention to the light.

It is recommended not to direct the light directly to the showcases from the top because unattractive shadows are produced. Instead, consider that the lights are slightly to the sides and in front of the screen.

Once you have all the pieces where you want them, be sure to observe your dresser from every possible angle. Walk towards it from different directions and check things as your focal point and if everything is balanced.

If you want to buy showcases, call us, our team will gladly assist you!